HOPERISE men's new fashion simple but not simple dressing philosophy

Men wear, not only in terms of quality and brand positioning, but also in different occasions with the style and color. HOPERISE brand with accurate new fashion positioning, to have a young mentality and unique taste of people to provide apparel products, with the brand advocate a stylish, healthy lifestyle. Express the longing for the artistic life in people's inner world and convey the attitude toward life that enjoys fashion, enjoys health, enjoys art and enjoys life. HOPERISE inherited the German "Bauhaus Art Institute" design concept, since landing in the Chinese market, with "Germany's new fashion men's" brand goals, to create a fashion men's "Bauhaus." In this conference, HOPERISE brand is more focused on deconstruction and integration of German art and humanities thinking, from ideas to design, a complete interpretation of the "Zhijian • Shang" brand new ideas, open the philosophy of men's clothing personality journey, Qingqing interpretation of HOPERISE remarkable extraordinary fashion innovation. HOPERISE was born in Germany in 1989, inherited the German "Bauhaus" concept of art and the German people advocate the delicate, simple and meticulous spirit, into the rich European culture, successfully created the "simplicity, fashion, personality, health and technology" HOPERISE brand. HOPERISE brand intangible assets in more than 100 countries worldwide brand protection, the layout of the market in Western Europe, Northern Europe and Eastern Europe, the radiation of the entire European and American markets. HOPERISE landing in the Chinese market, high-end fashion to the new men's brand positioning, the brand advocate a positive attitude to life is a successful and passionate men's fashion brand sought after, open the eastern male masculinity and provide another philosophy Kind of choice. Hamburg, Germany is HOPERISE's brand headquarters and is set to be the general operations center for the European market. Product design and development team from Germany, Italy, Britain and other countries, these foreign designers to control popular trends and fashion elements, combined with the domestic market demand for the development of products, with simple but not simple refined thought design, create a new Fashion style, creating a new style of HOPERISE men's unique fashion brand features. Currently, HOPERISE selected Shanghai as its marketing headquarters in China. With Shanghai as an international fashion capital, HOPERISE hopes to integrate and make full use of the resources and information of all parties to accelerate the development of HOPERISE in China.

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