Roger Vieja into Beijing, China, Shenyang flagship store will be opened

September 2012, China - Just two years after Roger Vyvia enters China, the flagship stores in Beijing and Shenyang are opening soon. Previously, Roger Viviah has opened two stores in Hong Kong, respectively, in Taipei and Osaka opened a store; and the completion of the two new stores to further expand the brand's influence in the Asian market, Promote the brand in the Chinese market. Beijing flagship store is located in the luxury shopping mall - Yintai Center Shopping Center layer, covering 80 square meters, is located in the central business district. Shenyang is regarded as one of the most important second-tier cities in China as an important industrial center. The 365-square-meter flagship store of Roger Vieille Shenyang is one of the world's largest flagship stores of Roger Vieja. The flagship store is located on the ground floor of the famous City Hall Plaza, a prime location in Shenyang, home to many world-class luxury brands. The flagship store decoration interpretation of these two flagship store will also be the first interpretation of Roger • Viviah's new concept of decoration. They will showcase the luxury and grace that Roger Vivaldo dumped countless elegant women, along with the latest season's and limited edition products. This is not only a creative boutiques, but also a real mansion, its unique interior design filled with the French elegance, and implicit in Roger Vivia's eclectic art essence. Unique design of the store, fully demonstrates the noble brand of the brand, stylish avant-garde temperament; and the store's decorative interpretation of continuous change, creating a very ethereal atmosphere, showing a real sense of lightness. Light pink, bright and elegant, this neutral color makes the space seem more open. Bathed in the sun's walls are attached Alcantara suede quilted fabrics. The store's new lighting unit offers the same lighting effects as galleries. Shoes, handbags, small leather goods, jewelry and sunglasses are all the more glamorous. The built-in display stand is made of brighter organic transparent glass, also unleashed an unparalleled way to display products. Each piece of footwear is placed on a stand of independent paint as a sculpture, so the wall on the hall is like a modern exhibit of rare treasures. The new decoration uses a unique display of light furniture, and in order to commemorate the brand's signature buckle. The store's tables and pillars are decorated with this Parisian brand's unique logo.The store uses a large number of horizontal lines, so that accessories can be displayed in a straight line; the new sofa is not only comfortable, but also highlights the interior space. Exquisite booth elements do not use lacquer, but the use of elegant and charming mauve. Booths on a variety of styles contests, each piece is the coveted boutique. Handbags hanging on the wall proudly show a charming silhouette. Contrary to the traditional concept of decoration, this style, mix and match between light and color is only a supporting role for the whole scene, while footwear and accessories are the focus of much attention, just like the sculptures in the exhibition. The work blends naturally with the furniture in the shop, while sculpting furniture from a variety of antique Parisian furniture or customizing furniture by contemporary artists is reminiscent of the interior design of the brand's founder, Roger Vieja. Every piece of furniture in the store is full of charm and confidently showcases its own unique personality: an antique 18th century dresser, a Louis XIV chest of drawers and a huge carved mirror, an antique lamp from the 70s, tables and armchairs ; And the paintings by French art master Natalie Rich-Fernandez (shown only in the flagship store in Shenyang); all of which reflect a luxurious comparison of classic and modern tastes. To meet the elegant tastes of Chinese customers, we have created a "SilverRoom" specially designed with silver leaf decorating the original collage by Roger Vivia and poetic mobile sculptures by artist christelSaddel Hand, intended to show specially tailored limited edition products. SilverRoom creates a private and classic atmosphere for VIP customers, allowing them to enjoy the sheer luxury, beauty and craftsmanship that brands define as elegant standards. Roger Viveya sees art as one of his main sources of inspiration. Therefore, Bruno Frisoni, creative director of Roger Viviah, and InesdelaFressange, the ambassador of the image, brought a brand new Parisian spirit of eclectic and imaginative thinking to China. To celebrate the opening of two flagship stores, RogerViviya will launch a limited edition handbag series and BelledeNuit and Limelight shoes, there will be red, blue and yellow three colors and leather and silk satin two kinds of material available select.

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