[China Glass Network] has contacted some friends, especially those who want to transfer from other traditional industries to the Internet industry. Their understanding of e-commerce gives me the feeling that the traditional industry is networked and informationized. Today I want to say what e-commerce is from the classification of e-commerce.
In fact, the broad concept of e-commerce is to use electronic tools to engage in business activities, and the narrow concept is also specifically used to engage in business activities. Therefore, understanding e-commerce as a network and informationization of traditional business activities only understands part of e-commerce. E-commerce has a variety of classification methods, according to the scope, transaction objects, participants, etc. have a division, this article I want to mainly talk about the e-commerce classification according to the transaction object.
According to the transaction object, there are three main types: tangible goods e-commerce, digital goods e-commerce, and service goods e-commerce. According to some friends I contacted, many people's tangible products e-commerce is seen as e-commerce. According to the transaction object, digital goods e-commerce and service goods e-commerce are also part of e-commerce.
Digital goods e-commerce is mainly a sub-materialized pure digital product. Such as digital music, movies and other audio and video products. There are also some cultural products, such as textuality, which can be traded and disseminated only by numbers... In short, most digital products can be directly transmitted through the Internet, which can be counted as complete e-commerce. Of course, digital e-commerce is now more difficult to control than tangible products. Therefore, more friends doing tangible e-commerce have also caused some friends to understand e-commerce as a tangible product e-commerce.
Service commodity e-commerce is now mainly done by some large enterprises. Mainly in the Internet market, most service products and functions are free, and more users are accustomed to free. At the same time, many functions and products are highly reproducible. Due to the poor protection of intellectual property rights in this area, small service products are generally free. However, some large enterprises and high-copying services have formed a special e-commerce model. Such as Alibaba TrustPass, Tencent members, iResearch industry research reports and solutions.
Of course, at this stage, it is easier to operate, and the profit model is easier to control. It is also tangible e-commerce. Similarly, this tangible e-commerce model is also relatively easy to copy. Because it can not be separated from the traditional material and other material cost constraints, the company's revenue grows to a certain extent. The stage will be subject to cost constraints and a greater profit. For digital and service products, although the operation mode is difficult, when this business model is formed, since the marginal cost is almost zero, when it reaches a certain scale, the revenue will increase exponentially. Contrast, you will find that tangible products have relatively low risk, low investment and fast profit, so there are many successful cases, short-term investment is relatively successful, but the revenue development space is small. For expansion and long-term development, it is not good. s Choice.
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