[China Glass Network] Group purchases have entered the people's sights with lightning speed. In less than one year, nearly 2,000 group buying websites have appeared in China, and more than 50 million group purchases have been participated. More than 1 billion yuan, these figures show the vitality of this business model and the fierce competition. At the same time that the domestic group buying market is hot, we should clearly understand that group buying, as an emerging and special way of business operation, has many risks. Only by effectively controlling these risk factors can group buying be truly healthy in the market. Survival and development.
First, moral hazard. As an intermediary, the group purchase website is different from the role of the introducer of the buyer and the seller in the traditional sense. It not only directly participates in the trading activities, but also participates in a very deep degree. It also acts as a dual agent for both buyers and sellers. The proceeds of the group-purchasing website are mainly obtained by attracting consumers to purchase and earning the difference between the purchase price of the group and the purchase price. This is very likely to cause the group-purchasing website to intensify its own interests and infringe on the interests of consumers and businesses. Moral hazard and credit risk.
Second, financial risks. The first is to pay the risk. Most group purchase networks and Alipay implement instant-to-account business, which provides some unscrupulous sellers with the “convenience†of fraud; secondly, the liquidity risk and cost risk of the group purchase website in the operation process. Due to the large number of projects expanded by the group purchase website, the amount of capital flow is large, and there are still problems such as refunds and disputes of funds, but at the same time, the group purchase website faces the real impact of the cost of manpower, technology, service, scale, marketing, etc. The rationality of process design affects financial risks. In addition, after the credit risk of the group purchase website, the cost of rights protection for online shopping consumers is too high, and there is a gap in the rights of group purchase websites at this stage.
Third, operational risks. Due to the complexity of operations, group buying websites are related to merchants, customers, logistics, etc., technical loopholes in group buying websites, omissions in contract agreements with merchants, and disputes with consumers on service quality and refunds. Wait, there is a high risk of certain risks. Due to the existence of monitoring loopholes, group buying websites have great risks in terms of transaction volume and the authenticity of trading services.
In view of the above situation, the author believes that it should be improved and improved from the following aspects:
Introduce corresponding policy measures to regulate the payment method of the group purchase network, so that it adopts the cash on delivery model. At the same time, you can emulate the practice of binding Taobao and third-party Alipay, and bind the group purchase website and Alipay together. The group purchase website pays a certain amount of cash in advance. Once the website has fraudulent behavior, Alipay must bear joint and several liability to the consumer. Make advance payment. This will not only ensure the authenticity, legality and reliability of the website, but also enhance the recognition of consumers and improve the trust. This is undoubtedly a win-win method.
Introduce a third-party evaluation system to evaluate the overall service of the website. Group buying websites don't expect bad reviews to appear on their own websites, so it is impossible to provide a platform for consumers to evaluate their services. Therefore, only a third-party evaluation system can be introduced for evaluation. This will undoubtedly make the group purchase website improve its service quality and level, and the end benefit will be the mass consumers and the group purchase network that pursues high quality and high reputation. At the same time, we have reason to believe that with the advent of the review website for the group purchase website, the quality of the group purchase website will be improved as a whole.
Strengthen the supervision and punishment of group buying websites. In the case of infringement of the rights of consumers or merchants in order to seek greater self-interest, the relevant departments should safeguard the legitimate rights and interests of merchants and consumers by strengthening the supervision and punishment of corresponding unethical behaviors, and introduce corresponding legal norms. Fill in the gaps in rights protection, and define and deal with the risk of group buying websites.
Stationery Set,PVC Box Stationery Set,Geometric Ruler Set
Yinye Plastic Arts & Crafts Co., Ltd. , http://www.bjhpromotion.com