In the process of promoting the development of China's knitting industry, various industrial clusters have always played an indispensable and important role, and the appearance of the China International Knitting Expo in the form of pavilions has become an intrinsic highlight of the exhibition.
At the autumn exhibition this year, Dai Mao’s famous town Dalang organized more than 20 woolen yarns and woolen garment enterprises in the cluster to exhibit. Different from the past, this time they made a comprehensive breakthrough in the exhibition, and in the form of “one exhibition, one altar, one meeting, one showâ€, the new image of Dalang woolen industry transformation was presented.
In the past two days, many companies have gained a lot. “In the past, the Dalang woolen industry was mainly based on foreign trade. With the export of domestic trade in recent years, companies are also very active in trying to come out to understand more domestic market conditions, and let everyone have a big deal. More recognition, China International Knitting Expo is a very good platform.†According to Zhang Dapeng, CEO of Maozhi.com, with the fashion and individualized development of knitted garments in recent years, knitted fancy yarns have developed rapidly, especially in Dalang, even in the case that the overall market environment was not prosperous in the past few years, the development of local yarns is still significantly better than other businesses.
So far this year, Dalang yarn market sales growth has reached more than 10%. The rapid development of the industry has also attracted yarn companies from all over the world to come to Dalang to build their own nests. "One of the most obvious phenomena is that nowadays well-known domestic yarn companies can almost see Dalang," Zhang Dapeng said.
In this regard, Dalang beautiful textile general manager Hu Shuli also deeply felt. He transformed from foreign trade in 2015 and opened up the domestic sales business. In the process of walking on two legs, he deeply felt that the domestic market has great potential. In just two years, the company's domestic and foreign sales business has been flat, and the overall realization of more than 8,000. The sales performance of 10,000 yuan is expected to be 100 million this year.
He told us that in recent years, export orders have become less and less, and profits have become thinner and thinner. In contrast, domestic consumption is very strong, especially for the demand for fashion knitwear, which has brought great development to domestic yarn spinning. Market growth space. “The advantage of beautiful textiles is to highlight the innovative design of the products, which is also the characteristics of the woolen market that is in line with the current pursuit of fashion and rapid reflection.â€
In fact, how to deal with the rapid reflection of sweater production in the new era is also the most concerned issue of today's woolen enterprises. In this afternoon's forum, yarn companies, sweater factories, woolen nets, industry experts and other industry people gathered to discuss the theme "B2B sweater industry platform in the role of sweaters back to production".
In the view of Bai Fengyuan, a well-known domestic sweater soft supply chain expert, the Internet has amplified the individual's ability and triggered an upgrade in consumer perception, which forced the retail model to upgrade, making the traditional supply chain model no longer effective, while B2B sweaters. The emergence of industrial platforms, with data flow, information flow, capital flow, value flow, logistics to open raw materials suppliers, textile mills, fabrics, garment factories, retailers, consumers and other links, while improving efficiency and effectively reducing costs, both The segmented market can simultaneously increase sales.
For several years, the number of registered users has reached more than 300,000, and there are more than 30,000 woolen factories on the platform. There are thousands of yarn suppliers for light loyal users. Attracting enterprises is the special service of the Maozhi network platform.
Lanmei Textile is one of them. What it is looking at is the simultaneous downstream industry chain of Maozhi Online, the three-dimensional integration of online and offline resources, and the close integration of industry chain + Internet + finance. According to its general manager Zheng Kai, Lanmei Textile has an annual output of 8,000 tons of yarn, and its products are popular in the market thanks to its fast-growing spot model.
Xu Yongming, a representative of the wool yarn factory, said that the demand that customers quickly reflect on the company is mainly to create a pledge of the explosion, but the woolen industry needs a relatively long period of time from pre-production to post-production, and how to speed up the process. Speed ​​is especially important. The “Sasha fitting†program provided by Maozhi.com provides digital knitting design auxiliary functions and simulation programs for yarn, tissue, color matching, accessories and simulation test for wool knitwear manufacturers, which can help enterprises effectively reduce design and proofing. Cost and time.
"The 'Sasha Dressing' software contains a large number of databases and detailed style drawings and related instructions. Combined with the popular introduction, the series design can be quickly generated. After the factory is finished, the garments are made in only 24 hours, which is twice as efficient as before. Huang Gang, a well-known woolen designer, said that he really felt that technology has injected new power and vitality into the industry.
Not only that, the “Dalang Tao Yarn†yarn spot mall owned by Maozhi.com is the first professional color yarn spot online mall in China. It has opened up raw materials, spinning mills, yarn merchants, woolen factories and retailers. The entire production chain of consumers can be said to greatly improve the efficiency and effectively reduce costs for all participants in the production of wool.
Zhang Dapeng, CEO of Maozhi.com, also said that in order to better serve member companies, the platform has also set up its own logistics team - Langtong Express, which will be set up in the brocade, Haiyang and other knitting distribution centers, three hours in the region. It can be delivered, faster than the current courier companies. At the same time, this year's platform will also introduce financial institutions to achieve direct business, transaction, financing and other businesses with suppliers, customers and investors. "Our appeal is to make the traditional industry more fashionable and more fashionable through the innovation of the Internet, making woolen production easier."
At the same time, Mao Mao Wang·Huang Gang 2019/2020 China Fancy Yarn Fashion Trends Conference was held. Through the reference yarn characteristics and characteristic flower structure, combined with the needle and organization characteristics, a series of creative costumes were designed and produced. Used to express, analyze and predict the trend of 19/20 Chinese fancy yarns.
“Unlike other release shows, our yarn launches emphasize the practicality of the company, and the overall presentation is closer to how the company applies new yarns and distinctive yarns, especially how to better use it when it comes to small orders. The yarns used in the catwalks can be found in the Dalang Taoshi Mall, which is also to better serve the enterprise." Zhang Dapeng said.
It is understood that this Dalang woolen industry cluster is a useful attempt to market the operation of “government guidance, platform organization, and enterprise participationâ€. Dalang Maozhi Management Committee has maintained close contact with Maozhi.com since July, and has given guidance on activities, regional brand promotion and support fund application. The company is responsible for the organization of the company and the construction of the exhibition hall. .
"At present, Maozhi.com has organized member companies to participate in PH Value for three consecutive times. The scale will be displayed from the first five companies in dozens of square meters, to the second ten in 100 square meters, and then to this time. The scale and influence of the company's 288-square-meter special exhibition hall are constantly improving. Backed by the powerful Dalang woolen industry cluster, our outing will become more efficient." Zhang Dapeng said.
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