Textile industry chain embraces "Internet+"

Textile and garment industry is one of the earliest “touch net” traditional industries. At present, under the “Internet+” strategy, the “Internet+” actions of the textile industry are also upgrading, from simple sales to production, design, manufacturing, channels, sales, management, services, etc., to create “Internet +” era The new industrial chain has new advantages.

As early as in 2008, the online sale of clothing was in full swing. In 2014, the amount of apparel online shopping transactions reached 615.3 billion yuan, and continued to sit at the top spot of online shopping sales. In this process, relying on e-commerce platforms and advanced Internet marketing thinking, Vanguard Eslite, Handu Clothing, and Taiping Bird emerged as a number of cutting-edge apparel brands and companies. This allows the entire textile industry to see the tremendous energy of the Internet.

After several years of development, online clothing sales have matured. With the rapid breakthrough of the Internet, especially mobile Internet technology, the "Internet Plus" of the textile industry has also expanded in depth. Whether it is cutting-edge Internet clothing companies, or traditional textile companies, or old textile industrial bases, professional markets, all through various paths or injection, or strengthen their own Internet genes.

"Internet technology is gradually reshaping the traditional industrial economic model." Sun Ruizhe, vice president of the China Textile Industry Federation, believes that the traditional industrial economic era is centered on the production end, creating demand and driving demand through the supply of commercial resources. The two most significant changes in the “Internet+” era are: demand-side consumers are highly empowered and form consumer sovereignty; supply-side companies have promoted large-scale social division of labor and collaboration due to the mobility and transparency of information. Supply efficiency and compression of transaction costs.

In the “Internet+” era, the important elements of the textile industry, including raw materials, production capacity, and design, form a huge industrial ecosystem on the Internet. Using the Internet trading platform can effectively solve the problem of information asymmetry in traditional B2B business transactions and break the traditional interests. The system allows companies to provide consumers with products that are more cost-effective and more in line with market needs.

"To be the most professional textile internet e-commerce platform, all production is guided by the needs of consumers." This is the goal of Meizun Network Technology Co., Ltd., which grew up in the traditional textile industry base in Wuxi, Jiangsu. As a pioneer in the flexible supply chain integration service platform for the textile industry, Mizun.com is building a CBBS platform based on deep understanding of e-commerce and sophisticated textile service supply chain management technology. This means that consumers, manufacturers, distributors, and service providers can be provided. Business seamless and efficient docking.

At present, Meizun Networks has successfully developed a "virtual clothing" system. Through the virtual system, the modification and production of prototypes can be completed by computers. Manufacturers can conduct sample production after many comparisons and selections of the most satisfactory styles, thereby greatly reducing time and economic costs. With the continuous improvement of the system, consumers can also select their favorite products through "virtual fitting" and other functions.

Experts in the industry believe that the textile and garment industry should formulate blueprints for change according to the characteristics of the Internet, the integration and analysis of big data and cloud computing, and the convenience of e-commerce, and achieve accurate online marketing and online services to effectively meet the diversified and multi-level market demands. This is an important way for the textile industry to extend to the high end of the value chain.