One side is crazy blindly follow the trend of the market, while the product homogeneity of the lack of brand competitiveness quick success and the impact of e-commerce, "half is the sea half flame" is the current predicament in China's pregnant baby industry. Where to go, the industry are thinking. On the afternoon of March 26, 2015, the promotion and exchange promotion conference for the 2015 pregnant baby industry organized by the Guangdong Pregnancy and Baby Products Association was held in Guangzhou Tower. From Guangzhou, Dongguan and Shenzhen, including the supplementary food, diapers, and toiletries , Children's wear and supply chain, etc. 6 well-known entrepreneurs on the scene delivered a keynote speech on the development of the industry to discuss the future. Dong Wenmei, founder of T100, a leading high-end paternity and children's wear brand in China, presented the innovative thinking and practice of the T100 in the past two years with the theme of "Do not Forget the Beginnings and Always". "T100 principle of the past few years is to adhere to the" three hearts and two bodies, "" Dong Wenmei said that we think about the industry's breakthrough, or to return to do business, especially children's products industry in mind. Through the experience of T100 in 2014, she elaborated on the original intention of creating a brand. "Three Hearts" is to make products with ingenuity, benevolent colleagues, and benevolent to society. According to the change of current consumption mode, she is doing well at the same time Online and offline consumer experience. Dong Wenmei believes that it is the insistence on the original intention that the T100 will develop steadily for many years before going upwind in a sluggish market environment and its performance in 2014 increased by more than 50% over the same period of last year. At the same time, with T100 as the only pregnant baby brand for three years in a row with the national leaders to attend and attend the summit of APEC business leaders and other important events come to light, Dong Wenmei said the country is pushing its own brand, we must learn to take advantage of this opportunity. She concluded by stressing that last year's summit of APEC Business Leaders and this year's Asia Boao Forum were the hallmarks of the rise of great powers. 2015 is the first year of China's brand, is a rare historical opportunity for the development of Chinese enterprises. For T100 founder Dong Wenmei point of view, Guangdong Province, pregnant and baby products Association President Chen Xinhua expressed his approval, she believes that entrepreneurs in this era of change to take positive action, integration of resource innovation model. She suggested: First, we must integrate resources from all walks of life, including the pregnancy and childbirth industries, and find suitable models and methods together. Second, to increase the service functions of traditional industries and develop diversified services is to promote And maintain the relationship with the end-consumer the best way; Third, the brand and terminal retailers need to implement the transformation of the Internet + upgrade, according to their own situation to achieve online and offline, entities and networks win-win situation.
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