Choose shops, shops to understand the city, know you want to invest in the area of ​​consumer groups and the main format, you can use simple calculations to identify the shops worth investing. "Location, Location, or Location," is the primary criterion for choosing shops in the industry and can be further read as "the status of the selected city in the country, the location of the selected area in the city, the location of individual projects in the area ". Only retail areas boast shops that are worth investing. Compared with the shops in shopping malls, street shops undoubtedly have more advantages, which means more passenger flow. On the contrary, the shops in the mall are more dependent on the developer's planning and management capabilities. The mistakes in design and management will directly affect the investment value of the shops. Many people have a misunderstanding, that the closer the better the city center, the fact is not the case. Some expressways near the city make it inconvenient for people to stop there. There is not enough pedestrian walking space in front of the shopping mall. The lack of passenger flow will result in high vacancy rates for shops in such areas. Yang Guangan said that geography is not a good location, but also consider whether it can retain customer base, after all, "the existence of consumer groups before deciding the value of shops." Why LV and other flagship stores of the world's top brands choose to open International Trade instead of Wangfujing Street? The answer is simple: the mainstream of Wangfujing consumption is tourism consumption, consumer groups are people from all over the country to Beijing tourism, the overall low spending power, while the International Trade is the highest concentration of all Beijing multinational corporations in the region, Its consumer groups mainly by the CBD white-collar elite, high-end brand business naturally become the mainstream. Experts believe that although a good lot is the absolute premise of commercial success, but blindly believe lots and ignore the corresponding consumer groups, but also taboo to choose shops. Under normal circumstances, the prosperous business district has a wider business district with a large flow of people and a higher turnover. The large and medium-sized residential district with high population density has strong demand and a stable customer base, which ensures the stability of the stores. Traffic routes of the geographical advantages, the largest passenger traffic, shops operating a wider range of suburban residential community supporting shops have greater price advantage and development potential. Passenger flow affect the "gold content" The location of shops must pay attention to the flow of people around, traffic conditions and the surrounding residents and units. For entrepreneurs operating small shops, the size of the passenger flow directly affects the amount of income. Therefore, the choice of geographical location superior business investment income, but good lot also means higher prices, fierce competition. Relatively speaking, the traffic flow between community shops and shops along the street remained stable with a steady return on investment. As for suburban residential shops supporting the source has been fixed, we must make more efforts from the operation. Siting should be forward-looking Not all good places are sure to be profitable. In some cases, changes in the municipal planning may lead to the emergence of lively lots. However, many lots under development have great investment potential. Therefore, the entrepreneur should take a long-term view while siting and understand more about the future development of the area. Of course, apart from paying attention to municipal planning, we must also pay attention to the future situation of peer competition in the region. Attention to the cost of the shop location Different geographical location, the surrounding environment, traffic conditions, the building structure of the shop, the price of the shop there will be a great discrepancy, sometimes even worse than ten times. For entrepreneurs, you should consider the cost of the entire store. For those who enter the commercial square, the rental price of the shop is very important, but the management of the entire shopping mall is more important, good business is not successful after the sale of the shop or lease, the latter part of the operation and management, to ensure investment Getting a profit is a long-term business process, so entrepreneurs must pay more attention to the latter's operations. Union entrepreneurship "zero" Many of the new community development at the moment reserved for the development of the underlying part of the shop or along the street built large shops are often too flat and difficult to let the rental price will be some downward. In this case, a few entrepreneurs to buy a group of two hundred square meters of the way to lease the shops and then split, fine-tuning can save a lot of costs. The entrepreneurs must be reminded that the competition for small shops has never been more intense than it is today, and the areas of competition have never been as broad as today. According to experts, the investment in shops should focus on the development trends of regional economy, income level, residential area planning and the quality of imported population. The retail stores should focus on the quality and quantity of the shopping districts, the purchasing power and the quality of the shops themselves, and select the time cost Not high, the potential value-added shops. Because at the same time choose the right place to do business is the focus. Six reasons to choose Rongxia family: (1) many years of brand tempering, Rongxia family brand chain after the storm, a large customer base will enable the majority of dealers enjoy rolling billowing sources. (2) the world's leading E-ERP system. Take the most advanced one-stop supplier, the headquarters of intelligent delivery, truly zero inventory, eliminating the dealer's purchase of labor. (3) ultra-low prices, first to win one step. Rongxia family's product pricing by the professional market department to do a lot of investigation, give full consideration to the market acceptance, and dealers to give the lowest ex-factory price, dealers enjoy the most lucrative profit margins. (4) Seiko secret agents, trendy design. Rongxia family strong R & D team, carefully create each product, four categories of thousands of products covering the field of leather goods. (5) marketing management, training and guidance. Rongxia family has a successful marketing management, nearly perfect chain management system, to the dealer a full range of training and guidance. (6) professional planning, brand protection. Rongxia family planning team for the dealer to provide strong market programs, market research, advertising, image packaging, promotional projects, public relations planning, all directions to help dealers achieve success.
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